Open up a book and dive into a world of imagination. The key visual represents that knowledge, when obtained will open up to endless possibilities. The possibilities are seen with pop-up graphic elements. Each element represents a subject of specialty, covering a wide scope of subjects… from aerospace, art, music, nature, science and technology for everyone to explore. A fishing boat, together with nautical elements are drawn to represent the heritage of Sengkang – originally known as a fishing village.
Scope of work: Creation of identity, art direction, design comms, print production, photography and web assets.