NUH Incredible Care identity

The Incredible Care initiative by the National University Hospital (NUH) focuses on delivering exceptional patient care by emphasizing compassion, innovation, and teamwork within the healthcare community. As part of this initiative, a logo design and corporate identity brand guide were developed to reflect its core values. These visual elements were applied across various platforms, including internal communications, on-site collaterals, and murals, ensuring consistent branding and reinforcing the initiative’s message throughout the hospital environment.