The Sports Hub Community Play Day logo is symbolic of Singapore Sports Hub’s initiatives to bring the community closer through sporting activities and lifestyle events.
The logo typography, set out in bold capital letters and brimming with energy, is at once confident and commanding. The relationship between Sports Hub and the signature event is delineated by subtle variations in type colour and style treatments. Employing a vibrant spectrum of hues and buffered by strong lining, the colourful logo also radiates inclusiveness and variety.
The brand identity guide that follow sets out the various and versatile applications for the Community Play Day logo.